Saturday, December 18, 2010

Avatar-aversary

It's been exactly one year since Avatar was released in theaters. After it $27 million dollar opening day it would continue to excel at the box office.

Without adjusting for inflation, Avatar would go on to have the records for the highest earnings in the US and Worldwide with a domestic gross of $760,478,635 and a worldwide gross of $2,777,461,400.

I still struggle to think what the long-term interest in this film might be since a year later it seems like the buzz quickly fell, although James Cameron is apparently busy at work on turning Avatar into a franchise with the second film slated for 2014 and the third in 2015.

I'm not surprised in the interest in trilogizing the film (if Titanic wasn't based on a true story, I'm sure we would have seen Titanic 2...not sure what that story would be like since the boat sunk, but they would think of something).

But love it or hate it, I think one thing to be appreciated by all when it comes to Avatar is that studios in a time of financial difficulty were able to get enough support to produce a high budget original film not based on any previous source material. And it was a success, and I think we can all appreciate, especially after a year like this past year, that there are still original stories to be told.

1 comment:

Amy said...

I have no desire to watch this movie again, but I recently read The Sparrow by Mary Doria Russell and I couldn't help but think what a shame it was the money wasn't spent to adapt this very excellent book.

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