This old news was recently new to me.
When Apple launched the personal computer in January of 1984 it ran this advertisement during the third quarter of Superbowl XVII January 22nd, 1984.
Obviously the commercial was based on Orwell's play 1984 about Big Brothers watching over our every move.
The Commercial was directed by Ridley Scott after he filmed Blade Runner (obviously the commercial looks more like Blade Runner than his next project A Good Year)
Anya Major the runner in the commercial was chosen because most actresses and models could not throw the hammer and she was an experienced discuss thrower. Her only other credit to her name is as "Nikita" in an Elton John video. (via wikipedia)
Creative director Lee Clow was responsible for this ad and he also did other famous ads later that were a little more annoying but successful...the energizer bunny and Taco Bell chihuahua campaigns.
The commercial almost wasn't aired at all, even though later it was hailed by adage as the number one commercial of the decade.
Watch it yourself, or re-watch it if you haven't seen it since 1984.
most info via wikipedia. more can be found there.
Related Tags: 1984 commercial, apple, blade runner, ridley scott, anya major, famous super bowl commercials, advertising, marketing, 1980s, Lee Clow, commercial