This film originally scheduled for release August 11, 2006 originally made my vomit enducing film list last May, but of the 17 films on the vomit list, this was the only film that was not released last summer.
The Reaping is now scheduled for release March 30, 2007 and in the meantime they have made up a new poster, and have replaced the hideously aweful tagline, or at least the wordy first part.
The new ominous red poster is pictured above. The original poster showing Hilary Swank is also pictured, as well as it's horrible tagline. The two taglines are posted below. The newest tagline has a much better flow. Also, they have added a 2nd headline saying "What Hath God Wrought?"
It's clear that the 2006 campaign had a tone that was off, and this film was simply weak. But it is also clear that 2006 was a good year for the horror genre, in fact studios were milking it with multiple horror movies coming out every month, even films like Black Christmas in December.
Even this Spring before the Reaping is even released... Lionsgate is releasing the Abandoned in February and Captivity in March, while Sony/Columbia also have Sandra Bullock's Premonition coming out in March, Universal is releasing Dead Silence, and Fox Atomic is releasing the Hills Have Eyes II.