The Hasbro company actually created the GI Joe line of toys (didn't just acquire the rights) when the Hassenfeld Brothers introduced the toy in the 1960s. In 1982 these real American heroes became smaller and got their own TV show.
But, especially in the wake of the success of Hasbro's Transformer movie, comes another toy-themed movie, GI Joe which has recently had it's release date moved up from 2010 to 2009. The GI Joe movie has been recently confirmed as well to be directed by Stephen Sommers. Sommers is best known for his direction of the Mummy series and Van Helsing.
I'm sure this movie will be wildly successful and capture a cross section of the nostalgic males who embraced the toy line at any point since 1960s, as well as big blockbuster loving action cronies.
But the question is what Hasbro toys will soon be making themselves from the toy shelf to the big screen.
Ridley Scott's mentioned directing a Monopoly movie (Russel Crowe yet to confirm his role), which is owned by Hasbro (as owners of Parker Brothers and Milton Bradley). But what other toys by Hasbro are currently overlooked for toy movies.
How about Hasbro's game Jenga? Or how about Lite-Brite the movie? Play-doh? Candy Land? Littlest Pet Shop? Lincoln Logs? An Easy Bake Oven movie?
Or maybe not, and probably not any of these. But I have the feeling we'll be surprised as instead of toys being based on movies, uncreative writers/producers will turn to the toy shelf to revive old toys into highly computer generated films.
Obviously, the success is partially in the selection of the toys...which we saw with the Bratz movie this year.
Related Tags: Hasbro, GI Joe, Board Game, Monopoly, Ridley Scott, Toys