What is wrong with Elmer's glue? Clearly a back to school staple, but what are they doing the other 11 months of the year when Walmart shoppers aren't stocking up on the many available sizes of "glue-all."
Berwind corporation recently bought out Elmer's Products Inc. (which was originally marketed by Borden Milk Products, the milk brand with Elsie the Cow as a mascot). And Berwind, it's time to start thinking edible glue.
I'm thinking your standard "Laffy Taffy" flavors (Banana, Sour Apple, Strawberry-Kiwi, etc.). You figure every kid is going to try eating the paste once in their life, make it taste good, and just maybe they'll come back for more glue mid-October to try a new flavor, or because they ate all their Cherry-Vanilla Glue in art and crafts?
Here's a fun video I found when I saw searching to see if edible glue already exist.