In Part I I began a response to the Entertainment Weekly article about movie studios looking for ways to market to the Christian audience.
In Part II I looked at the last 10 years and see how this sub genre developed.
Why would a Christian want to make a Christian movies, there are two primarily reasons I can think of.
I think it's as old as time, but Christians (and any other type of cultural group) finds ways and reasons to isolate themselves. Whether it's the Puritans coming to the United States or the development of Christian television networks, Christians rightfully feel that their world view is different, and so even when it comes to entertainment they might want something different. Whether it's films and music that speak specifically to their faith and relationship with Jesus, or whether it's protecting themselves from amoral philosophies and values.
There is biblical grounds for Christians to chose this type of separation, creating sanitized entertainment that reflects a different world view. This type of media has existed for longer than 10 years, Christian bookstores, Christian music, and Christian films have existed before films hit the silver screen.
Application - What someone might say: "I really want to be able to go to the movies and see a fun/exciting/romantic film without compromising my beliefs. I want to see a movie without sex, violence, language, and un-Godly values"
Just as Christians feel called to keep themselves pure before God and Men, there is also a call for the Christian believer to influence and impact their world.
Jesus in the popular Sermon on the Mountain encourages the Christ-followers to be like light on a hill that cannot be hidden, or salt that works as a preservative to keep the world from increased evil.
And if a person likes to act, write, or create, they may feel spiritually called to use their gift to impact the world, represent God in their art, and bring glory to God in a contemporary way.
In many ways the lure of the theatrical setting seemed to really capture this philosophy. Christian's with an interest in the film media might see the film with a theatrical run as an opportunity to get non-Christians in the theater chairs who might be exposed to Christian truths and changed (like a city on a hill) or at least see something that replaces a film with amoral messages (salt of the earth).
Application - What someone might say: "If Christians want to see movies that have a positive message they should be the one's who make them, not just complain about what's out there. The film environment is also a comfortable environment to share a God-centered message."