Sunday, February 06, 2011

Super Bowl Movie Commercials 2010 & 2011

Super Bowl commercials are high pressure time slots with lots of viewers and cost lots of bucks. When it comes to movie commercials, these high-priced times slots can perhaps be the first taste for general movie goers of what's to come in the year ahead.

Last year I did a similar post and showed that we saw that a Super Bowl commercials didn't guarentee box office success, in fact there were some films with under performance at the box office, indicating a Super Bowl commercial can only do so much.

Let's look at how 2010 films faired, arranged from highest grossing to lowest grossing. You will see a wide range of results. And while it might not guarentee success, a Super Bowl commercial could be one piece of a successful ad campaign in some of the most successful box office success stories.

I have included their domestic gross and ranking for the year.
  • Toy Story 3 ($415 million, #1)
  • Alice in Wonderland ($334 million, #2)
  • Iron Man 2 ($312 million, #3)
  • Despicable Me ($251 million, #7)
  • The Last Airbender ($131 million, #18)
  • Shutter Islands ($128 million, #19)
  • Robin Hood ($105 million, #24)
  • Prince of Persia ($90 million, #35)
  • The Wolfman ($61 million, #53)
For Super Bowl XLV (2011) here are the movie advertisements we are expected to see. There are quite a few many of the 2011 top 10 box office films will come from this list? And which ones will fail to get their return on investment from their superbowl advertisement?
  • Battle: Los Angeles
  • The Eagle
  • Just Go with It
  • Kung Fu Panda 2
  • Priest
  • Captain America: The First Avenger
  • Cowboys and Aliens
  • Limitless
  • Pirates of the Caribbean: On Stranger Tides
  • Super 8
  • Thor
  • Transformers: Dark of the Moon
  • Justin Bieber: Never Say Never
  • Take Me Home Tonight

1 comment:

Super bowl 2013 said...

Yeah man! I read your post. Its make me feel better. Thanks once again.