Last year I did a similar post and showed that we saw that a Super Bowl commercials didn't guarentee box office success, in fact there were some films with under performance at the box office, indicating a Super Bowl commercial can only do so much.
Let's look at how 2010 films faired, arranged from highest grossing to lowest grossing. You will see a wide range of results. And while it might not guarentee success, a Super Bowl commercial could be one piece of a successful ad campaign in some of the most successful box office success stories.
I have included their domestic gross and ranking for the year.
- Toy Story 3 ($415 million, #1)
- Alice in Wonderland ($334 million, #2)
- Iron Man 2 ($312 million, #3)
- Despicable Me ($251 million, #7)
- The Last Airbender ($131 million, #18)
- Shutter Islands ($128 million, #19)
- Robin Hood ($105 million, #24)
- Prince of Persia ($90 million, #35)
- The Wolfman ($61 million, #53)
- Battle: Los Angeles
- The Eagle
- Just Go with It
- Kung Fu Panda 2
- Captain America: The First Avenger
- Cowboys and Aliens
- Pirates of the Caribbean: On Stranger Tides
- Super 8
- Transformers: Dark of the Moon
- Justin Bieber: Never Say Never
- Take Me Home Tonight