Super Bowl Movie Commercials 2010 & 2011

Super Bowl commercials are high pressure time slots with lots of viewers and cost lots of bucks. When it comes to movie commercials, these high-priced times slots can perhaps be the first taste for general movie goers of what's to come in the year ahead.

Last year I did a similar post and showed that we saw that a Super Bowl commercials didn't guarentee box office success, in fact there were some films with under performance at the box office, indicating a Super Bowl commercial can only do so much.

Let's look at how 2010 films faired, arranged from highest grossing to lowest grossing. You will see a wide range of results. And while it might not guarentee success, a Super Bowl commercial could be one piece of a successful ad campaign in some of the most successful box office success stories.

I have included their domestic gross and ranking for the year.

• Toy Story 3 ($415 million, #1)
• Alice in Wonderland ($334 million, #2)
• Iron Man 2 ($312 million, #3)
• Despicable Me ($251 million, #7)
• The Last Airbender ($131 million, #18)
• Shutter Islands ($128 million, #19)
• Robin Hood ($105 million, #24)
• Prince of Persia ($90 million, #35)
• The Wolfman ($61 million, #53)

For Super Bowl XLV (2011) here are the movie advertisements we are expected to see. There are quite a few films...how many of the 2011 top 10 box office films will come from this list? And which ones will fail to get their return on investment from their superbowl advertisement?

• Battle: Los Angeles
• The Eagle
• Just Go with It
• Kung Fu Panda 2
• Priest
• Captain America: The First Avenger
• Cowboys and Aliens
• Limitless
• Pirates of the Caribbean: On Stranger Tides
• Super 8
• Thor
• Transformers: Dark of the Moon
• Justin Bieber: Never Say Never
• Take Me Home Tonight