Sunday, February 12, 2012
Coldplay's The Scientist Re-Imagined in the Chipotle Ad
It was probably in 2003 when phone ringtones were generally funky sounding midis, and I put Coldplay's The Scientist on my phone. I love the song, and don't really know what it's even all about, but I enjoy the ballad from the fantastic album, A Rush of Blood to the Head.
With the Grammy Awards playing in the background my eyes were instantly pulled to the screen when the song started playing on a commercial, this time with Willie Nelson singing, and a real unique picture/short film style message about more natural animal environments. The advertisement (or should I say short film) is an advertisement for Chipotle that puts a story to the song that is ad genius.
And it's kind of random in it's own way as well since this song is past it's prime coming out about 10 years ago.
The above advertisement is shared as an impressive piece of work - not as an advertisement for any benefit to this blog. I just think the video and way it uses Coldplay's hit song is pretty incredible. If you haven't seen it, enjoy.