Tuesday, April 09, 2013

Mr. Selfridge and Today: Items Behind The Counter

The Ladies Behind The Accessory Counter at Selfridge & Co.
In episode 2 of Mr. Selfridge, the main plot point is the tough decision about relocating make-up, face cream and perfume to the front of the department store. One of the decisions is not to put lipstick on display since it has a reputation of being used by "ladies of the night."

Obviously, the times have changed...perhaps in part due to Mr. Harry Gordon Selfridge himself. But it's interesting how much the times have changed.

The other night my wife and I were discussing this, and next thing we know it's a Cialis advertisement on TV. They talk not just about erectile dysfunction  but being ready when the mood strikes, erections that last more than 4 hours, and not impacting when "you've gotta go." It's a mix of casual common terms and phrases, next to medical terminology.

I'm not against old people having sex, much in the same way that people in 1909 didn't appear to have qualms against lip stick. But the lip stick was a behind the counter product, something you wouldn't display on the counter or in a store shop window. It seems to me, that these days, there's not many "behind the counter" products on any more. And maybe it's me, but I wish some things, like Cialis (or legal services for medical settlements or personal injury, stool softeners, or feminine products) would go back behind the counter. I'm not against them, I just don't need to see them advertised front and center.

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