Granted - the premise of The Interview (directed by Evan Goldberg and Seth Rogan) is extreme in creating a rude comedy about the assassination of North Korean leader Kim Jong-un.
I get in my car and every time I hear stories about the movie. Today it's been all about independent and art house cinema chains speaking out and sharing why they are sharing this gift of a movie with the world.
Surely, this isn't the path Sony wanted to take on this film, especially with the embarrassing hacking leaks, but this film with a $44 million dollar budget and a Christmas release is jamming the air waves with press -- and it's hard to tell how the story continues to shape. But today it includes conspiracy theories about North Korea losing their own internet. "Was it an American response?" people are asking. Who knows (well, maybe some people know...) but this movie...really?
I keep scratching my head. And yet, in many ways this becomes the big film press story of the month, maybe the year.
I must admit - for all the exposure, I hope it ends, because I can't imagine what type of new news would make this a story, other than people leaving the theater disappointed or some insane box office figures.