The second image is a navy printed polo shirt from Dsquared2, the design company of Dean and Dan Caten, who's clothes has been worn by celebrities like Lenny Kravitz and Madonna. The shirt pictured is available at Neiman Marcus now for $265.
Now I'm sure there are definite differences in production techniques and materials between the two shirts, but one thing is also clear, the more expensive shirt is not afraid of it's branding.
I'm sure if I could coerce Plato, Joan of Arc, and John the Baptist into a time machine to the modern era and asked them which shirt is more expensive, they might think the faded glory one is more expensive because it doesn't have the large advertisement on the front chest. But in an age where marketers are looking for marketing opportunities everywhere, anything without a clearly located marketing brand or advertisement can be presumed to be cheaper and lacking of clout.
If I go somewhere to a mall, a hotel, or am driving down the road and don't see advertisements and marketing the mall/hotel/road seems lower-class because no one feels like it is worth the money to slap logos, ads, and build boards up in these locations.
It is curious that in today's society something that is unbranded is deemed "cheap" while something plastered with advertising begins to evoke in our minds that it much be quality.
Perhaps it is for those very reasons that this past weekend, I had one of the most refreshing experiences as my wife and traveled to the Everglades for a anniversary getaway.
I have never seen anything quiet like the Everglades, this time of year (during the wet season) there are fewer animals to be seen, although we saw a few alligators very close up, sea turtles, and giant grasshoppers and dragon flies. What we also saw was a whole lot of uninterrupted beauty. It has been a long time since I have been in awe of something so beautiful as what I saw.
This area was valuable, not because it was deemed valuable because it was branded with advertisements, but instead it was valuable and infinitely more beautiful and worthwhile because it was unbrandable. The Everglades weren't trying to sell me anything, no company had tapped into creative marketing alongside the area's geographic uniqueness. No, this was true beauty and unchanging value that undisrupted was worth keeping brand free.
Below are just two breathtaking pictures we took of the beautiful unbrandableness.
Related Tags: marketing, advertising, consumerism, designer clothing, dsquared2, faded glory, beauty, Everglades, Florida, photographs