If people bought the product the first time, make it again with some minor changes and customers will come back.
Hello, film franchise!
Who care's if it's quality as long as people are buying tickets.
After 2007 summer of trilogies with Spider-Man 3, Shrek 3, Pirates of the Caribbean 3, Oceans 11 3, Jason Bourne 3, and Rush Hour 3. We kind of got used to idea of things ending in 3.
Summer 2008 is far less sequely/trilogy-esque. But 2008 has it's share of returning characters...
The most notable return is Indiana Jones who comes back for a "Part 4" expanding the traditional trilogy. And with a combined gross of 312 million dollars with domestic and foreign grosses combined in the first week, the business man might ask...why didn't they do this sooner?
With mixed reviews, it just doesn't seem to matter...so why not make a 4th? At least if you're in it for the money. Die Hard 4 brought in the dough in 2007, and now with Indiana Jones...what's next.
Well according to Variety, Brett Ratner is in negotiations to direct a Beverly Hills Cop 4, with Eddie Murphy willing to take a fat paycheck to reprise his role as Detroit detective Axel Foley.
Other movie franchises have gone to 4 or further, especially the horror genre (Aliens, Batman, Child's Play, Friday the 13th, Halloween, James Bond, Harry Potter, Lethal Weapon, Nightmare on Elm Street, Police Academy, Rambo, Rocky, Saw, Scary Movie, Star Wars, etc.)
But what's next. What seemingly completed trilogies might be dug up to become quadrilogies?
Robocop 4? Madmax 4? Might Ducks 4?
Or one that would definitely get me to waste my money and get me in a theater...Back to the Future 4?
Michael J. Fox could reprise Marty McFly...and why not throw in Shai LeBouef into this one too...or Abigail Breslin as his child. Isn't that how these things work?