The gimmick and title of the film comes from Michael Moore's quest to try to get GM CEO Roger Smith to come to Flint to talk to some of the people who were effected by the factory closings.
It's interesting because this 1989 film explores issues that are super common today, and frankly if Flint, Michigan looked that bad in the late 80s, I'd hate to see what it looks like today. (And what ever happened to that lady who sold rabbits for pets or for meat?)
For the relevancy of this topic, I'd love to see Michael Moore continue to investigate this topic, even in his slanted, humorous, and sometimes ridiculous style, because I value his perspective...even if it can be a little (or a lot) extreme or unbalanced at times.
If you haven't seen this documentary, I recommend it. Roger & Me is surely an important film in the shaping the documentary-entertainment genre as we know it today.
*In regards to Moore being "less fat" you can see from the picture on the DVD cover above Moore, certainly not skinny looks nothing like he did at the Academy Awards in 2008, as a nominee for his documentary "Sicko." (pictured right)