Sunday, September 25, 2011

Lion King 3D #1 Two Weeks in A Row? What Does This Mean?

For the second week in a row, the #1 film in America is The Lion King 3D a remastering of the 1994 hit film.

I recently criticized and shared information about the less than stellar payoff of the most recent 3D films. Then as soon as I post The Lion King 3D hits #1 two weeks in a row, a film MANY people probably have sitting at home on their DVD (or VHS shelf) in a 2D home format.

That being said, I have to think that the interest in this product is largely in the fact that the product itself is a quality film, that exceeds competing animated films in may ways. Additionally, it's connecting with an audience who perhaps seeing the film as a child, now have the opportunity to share it with their own young children.

A few days ago, intrigued at the wide range of family-friendly offerings at the box office pondered whether Moneyball or Dolphin Tale would lead at the box office.

Early numbers show The Lion King 3D winning ($22.1 million), with Moneyball behind it at $20.6 million and Dolphin Tale $20.2 million.

That's pretty incredible for September, and I think speaks to the potential that the movie studios have for maintaining viability if they put quality family (used in the widest sense) films in theaters.

What does this Lion King 3D success mean? I hope it means that the animated studios will realize that they need to boost the quality of their offerings and the audience will come.

What I'm afraid this means is that over the next couple years we will be seeing Aladdin 3D, Beauty and The Beast 3D, and The Little Mermaid 3D.

We'll see.

Monday Update: Weekend Actuals Were released and the numbers were slightly different. Lion King (in 3D) $21.9 million; Moneyball $19.5 million; Dolphin Tale $19.1 million.

4 comments:

rdwyerx7 said...

I want Alladin to be released in 3D. It would be more interesting and exciting to watch my favorite show in 3D....

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Jay said...

We're a couple in our early 30s with no kids, and we weren't kids when we saw it the first time either...but we went this weekend, and enjoyed it (having recently taken in the Broadway production earlier this summer). We also saw Contagion and Drive this weekend, if that softens the blow for you.

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I have to think that the interest in this product is largely in the fact that the product itself is a quality film.

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