Saturday, September 17, 2011

The 3D "Fad?"

My friend Grete sent me an interesting Slate article the other day, "Who Killed 3-D?
A box-office whodunit"
by Daniel Engber.

The article discusses a trend in which the 3D explosion has essentially been killing itself, with 2D versions bring in more revenue per screen than the 3D version.

Having criticized the 3D experience since it's 2009 explosion, I appreciated this post, including it's outline of the causes (studios, theaters, patron lack of interest).

Do you think we'll see less 3D in 2012? I hope so!

Photo fromt the cited Slate article.


Anonymous said...

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Maia Dobson said...

I would still prefer 3D over 2D. I think these days, 3D advertising is very effective and people are very much entertained watching the ads.