I received the below facebook comments. The names have been changed.
Ms. Nebraska: Ohhh.....but you've missed the whole deal!!! In Lincoln, there used to be a department store chain called Miller & Paine. They had a bakery and a tearoom. (Mom worked in the bakery and I worked in the tearoom. My sister worked in Customer Service, then China and gift registry, and then was a buyer.) The Miller & Paine cinnamon rolls are infamous!!!! Runza bought the rights to the recipe and now serve them. And then the other deal is that many schools in Nebraska on cold winter/fall days would serve chili with cinnamon rolls for lunch. (Kind of like Texas does beans and cornbread.) Chili and cinnamon rolls is a great combo and a family favorite meal in Nebraska. So Runza Restaurants which are of Nebraska origin are using some Nebraska favorites on their menu. Using the Miller & Paine cinnamon rolls and the chili and cinnamon meal favorite. (So is this more than you wanted to know....LOL)
Teach: where is this, I love Runza!
Wifey: [Ms. Nebraska], I can't say that your explanation makes this combo sound any better... :-) [Teach], he is in Nebraska for work
Editor: Wow. I saw a sign for mocha beef sandwiches the other day. I am assuming these are separate things, but even still...
Ms. Nebraska: [RC] and [Wifey], you need to try it. You will like it. Cinnamon is a good companion to chili. Also....most midwesterners do not do a "hot" chili like Texas. This is a little milder and the flavors go very well together. Cinnamon is often used in desserts for mexican or southwestern spicy dishes. Be brave!!! :)
Ms. Nebraska: You have been challenged!!