Wednesday, March 28, 2012

Bad Timing: Neighborhood Watch

This July 27, Fox studios is slated to release a film called Neighborhood Watch, one of the anticipated summer blockbusters.

It stars Ben Stiller, Vince Vaughn, and Jonah Hill.

Yet, in the wake of the Trayvon Martin killing in Sanford, Florida (as well as it's continuing headline level controversy), this film simply has bad timing.

Fox Studios has pulled Neighborhood Watch posters and previews from Florida theaters, but at this time reports say it does not plan on pulling the film from it's July 27 release.

But, the film with it's comedic-alien theme surely will get a new poster treatment and preview treatment, especially since the current preview has Jonah Hill making a gun with his hand and
pretending to shoot teenagers.

That being said, in addition to an updated marketing campaign and geographical variations, you have to wonder if there will be further changes...if it's not a release date change, you wonder if they might go for a title change that doesn't so closely seem to connect this film to George Zimmerman, a real neighborhood watchman in the news.

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