It could be the worst movie ever and the box off would have been astounding, but at the same time, I think generally fans and critics have been pretty positive about this film.
As stated, there are a lot of reasons it is a great success, but for me one of the reasons I found The Avengers to be interesting is that it took the chance to continue to develop and introduce more-minor characters, having previously laid the groundwork for this development.
The Avengers takes some lesser superheroes and makes them interesting in their introduction to the characters, and for me where the Avengers shines is the development of the Hawkeye (Clint Barton, played by Jeremy Renner) and Black Widow (Natasha Romanoff, played by Scarlett Johansson) stories.
Both characters had introductions in previous films (Hawkeye in Thor and Black Widow in Iron Man 2), and there characters are brought together here seamlessly. Not as an origin story, but a more subtle introduction that for me, really put both of their characters center stage, often above the stories of A-list avengers (Captain America, Iron Man, Thor).
The Avengers line up offers a whole realm of unknown (unknown to most) superheroes (many are listed here), giving plenty of opportunity to continue to expand and re-introduce, in a very big way, new property to the Marvel Cinematic Universe (and toy shelves near you).
There are certainly some drawn out scenes in The Avengers that could have been cut, but none of those scenes were scenes with Hawkeye and Black Widow.
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