Just after Sacagawea got some good screentime in the movie Night at The Museum, the U.S. Government fails to take advantage of the opportunity to exploit pop culture in re-advertisting the $1 dollar coins that sit in reserve bearing her likeness. The US Mint has $180 million dollars worth of Sacagawea gold dollars just sitting there. Just think actress Mizuo Peck, the actress who palayed Sacagawea could get on the US Payroll and advertise for these coins all the time!
And at the same time they are beginning as of today the release of the 1st of what I presume to be 44 (45) different gold coins baring the images of America's presidents.
I imagine the release of these coins to be the same as the release of the US Quarters we have seen in the past few year (mentioned once here on Strange Culture).
The US Government of course wants these to be successful because they will last longer than paper dollars that get used and warn out quickly (the average $1 bill last 18 months). Also, they surely are hoping to bank money on novice coin collectors who will want to collect the entire set (everyone of these cost 20 cents or so to make, so someone who gets a coin that does not spend it is giving the US 80 cents profit on these coins).
So maybe Susan B. Anthony and Sacagawea didn't offer the intrigue need to get people excited in carrying a round a pocket full of metal...but will John Adams and James Madison?
Related Tags: quarters, dollar coins, US Mint, Federal Reserve, George Washington, Night at the Museum, Sacagawea, Coin Collecting