Sunday, February 05, 2012

Super Bowl Film Commercials - 2011 & 2012 Films

Over the past couple years I have been tracking Super Bowl Movie commercials and their resulting box office results to see how they fared. Last year saw a swell of film ads and this year, unless we're suprised, is a much more limited list.


Here's the link to the post from 2010 & 2011.


This year's films with Super Bowl ad treatment will include:


  • The Avengers

  • Battleship

  • The Dictator

  • John Carter

  • G.I Joe 2: Retaliation

  • The Hunger Games

Super Bowl Film commercials from last year are listed below - a quick look will indicated some successes and a number of failures - so perhaps that why we see fewer film commercials this year, after a swell from last year.



  • Transformers: Dark of the Moon (#2 in US in 2011; $352 million domestic gross)

  • Pirates of the Caribbean: On Stranger Tides (#5; $241 million)

  • Thor (#10; $181 million)

  • Captain America: The First Avenger (#12; $176 million)

  • Kung Fu Panda 2 (#15; $165 million)

  • Super 8 (#21; $127 million)

  • Just Go with It (#27; $103 million)

  • Cowboys and Aliens (#29; $100 million)

  • Battle: Los Angeles (#37; $83 million)

  • Limitless (#40; $79 million)

  • Justin Bieber: Never Say Never (#47; $73 million)

  • Priest (#98; $29 million)

  • The Eagle (#119; $19 million)

  • Take Me Home Tonight (#147; $6.9 million)

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