It's only 11 luxury items mentioned and for me it's over the top.
Maybe it's conviction because there's time when I like spending a little more for certain items. Who doesn't like a little luxury? I do. Whether it's a low end item like food or high end item like a house. Even if I don't have certain luxury's I can appreciate the quality and style of these items.
But this commercial is trying to say that the Acura RXL makes our other luxury item seem normal, which seems like a great campaign. But I'm left with the question of "Does everything need to be luxury?"
In fact, it makes me kind of sickened how everything (light fixtures, pastries, socks, vacations) can be marketed with luxury appeal...and we buy it.
Yet seeing it 10 seconds of luxury in this Accura commercial makes me want to drink Folgers Coffee out of a Mr. Coffee coffee pot in a matted bath robe from Walmart.
(Except I don't have Folger's Coffee, a Mr. Coffee brand coffee pot, or a bath robe - bummer!)